Wilhelmina Models is a modeling agency founded in 1967 by the model Wilhelmina Cooper and her husband Bruce Cooper in Manhattan. In 2010, Wilhelmina Models started a sub-brand called "Digital Empire Modeling" for new digital-era modeling talents. In February 2009, the company was acquired by New Century Equity Holdings Corp., a publicly traded company. New Century subsequently changed its name to Wilhelmina International, Inc. The Wilhelmina agency has offices in New York, Los Angeles, Miami, and Austin.