Back in 2009, Danny Roberts was asked to collaborate Gwen Stefani’s Harajuku Lovers on limited-edition Artist signature Handbag & Apparel collection. The First collection that hit stores July 2009, was called "Mad for Plaid". Due to the success of the First Collection, Roberts & Harajuku Lovers collaborated on a second collection that was released April 2010. The Collections were sold in Macy's, Norstrom, and Bloomingdales. It was in Elle Magazine, TeenVogue, Fashionista, Refinery29, the examiner, The Purse Blog, and The Home Shopping Network.