Ambell is a Japanese fashion house. Bunzo Kadono is head designer of Ambell. AMBELL incorporates an avant-garde approach and delicate clothes-making, and offers modern “basic” clothes along with fragrance. AMBELL cherishes clothes-making that focuses on details, and develops items that respect the archive, while also carrying messages in the contrast between old and new. AMBER + BELL = AMBELL. Amber: A thing that increases in value along with the passage of time / a thing whose fragrance is to be enjoyed; Bell:A thing that notifies others of something (transmission) / a thing that brings good luck.