New York Model Management is a modeling agency based in New York City. New York Models started when Heinz Holba started L.A. Models (now its sister agency) in 1985. After operating international agencies, he opened New York Models in 1997. Marion Smith, the current vice president of New York Models, worked under Eileen Ford with world famous modeling agency Ford Models, Smith joined Holba in 2001. The current director of New York is Cory Bautista.